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Contrasts give your design distinction, uniqueness, character and identity. A print design project is a probable conversation. If done properly, it can yield a positive feedback – by that we can say that the communication process has been successful. If not, it will remain unnoticed and your marketing project will not get the impact that you are longing. Contrast is a good technique in creating a noticeable and understandable design and layout. Contrast can be size, color, direction, format or play between the expected versus the unexpected.