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There is no needs to reinvent the wheel or bicycle, in the sense that ecommerce web front out-of-the-box applications exists and you could easy to deploy Shopping Cart, Online Catalog, Credit Card Payments, Inventory Stock Status lookup.  We should be able to help you in integration of existing ecommerce web front with Dynamics GP – we have multiple tools and codes, used in the past and ready for tuning in your ecommerce environment.