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Radio stations are required to air a certain amount of PSA’s each year. Because the quality is often second rate compared to other commercials in the rotation, a station cannot air these on prime time. If given the opportunity, they will. In fact, scottradio.com has experienced such results. Write a good commercial, be it for soda or Cancer research and it will makes its way into the rotation. Why? Because radio stations are begging for quality public service announcements.


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