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"How to Win Friends and Influence People" by Dale Carnegie was published in 1936. Since then, this book has sold more than 15 million copies and is widely credited as being the first book in the modern self-help genre. The core of author's simple philosophy is that one of the greatest human needs is to feel important. If you want to win people over to your way of thinking, they need to like you. And the way to get them to do that is to take an interest in them.