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Rodeo Ben started the trend for Wrangler jeans when he designed and tailored the 13MWZ. This durable and quality jean was tested by rodeo stars Jim Shoulders, Bill Linderman, and Freckles Brown while they starred in rodeo shows around the country. In 1949, the Wrangler jean became very popular after the Rodeo Championship and grew into the number 1 jean for western wear. As a matter of fact even later in 1974, Wrangler Jeans became 'Official Jeans of the Pro Rodeo Cowboys Association'.