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Real estate is a lucrative business if you know what you are doing. For someone like Paul Svejda of Orlando, Florida who has sold real estate since 1982, there isn't anything to it any longer. However, it hasn't always been easy. Especially in today's economy, selling real estate gets harder and harder all the time. There are many things to know and in a place like Florida where many of the homes are very large, you really have to know just how to talk to someone so that they will want the house that is thousands of square feet larger than they need.