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As a result of the recent hikes in the cost of living, more people are ‘feeling the pinch’ as increasing prices start to hit their pockets. According to the Daily Mail’s Cost of Living Index, during the last 12 months, the average family’s food bill has risen by over 18 per cent, unleaded petrol is up 15.6 per cent, diesel is up 25.5 per cent, gas has risen by 12.5 per cent and electricity has risen by 12.9 per cent.