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ith literally millions of auctions taking place on ebay.com all the time, you can probably already guess what the number 1 essential you need in order to succeed on ebay. You need a 'USP'. What is a USP? Simple - a Unique Selling Proposition. Something that sets your auction apart from all the other similar auctions that are no doubt happening at the same time. There's nothing new about the concept of USP - every successful corporation tries to differentiate both itself and its products from rivals efforts, for obvious reason.