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The use of lip balm is often necessary due to the fact that our lips don’t produce any oil and are likely to become dry and chapped. You’ll probably notice this during the wintertime, especially if you spend time outdoors. However, many of us have chapped lips during regardless of the season. You live or vacation in a hot, dry climate, or a high altitude. In severe cases lips can become cracked and bleed due to the fact that they may be using commercial lip balms or relying on nothing at all. Licking one’s lips actually makes the problem worse.