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The main reason for this menace is rapid industrialization and human bombardment. Careless industrialization has created tremendous pressure on the stock of water we have. Continuous drainage of industrial wastes into rivers has deteriorated the quality of water. And excessive use of water in various places across the globe has created scarcity of water. The situation is alarming. People are fighting for water. There is need to conserve water as we need lots of fresh water to stay healthy.