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We’ve all read those stories about people who started off with one tiny product, mailing it out to buyers from their spare bedroom and building up a website which gradually stocked more and more products as time went on.  Before they knew it they had a thriving business and they had to move into proper business premises and ditch their regular job because they were doing so well. But how often does this really happen?  Does it seem more common than it actually is, purely because we tend to hear about these rags to riches stories on the news and on the internet?