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As a buyer you are trying to find bargains i.e listings with the best price (Buy It Now Items) or listings with the fewest bids (Auction Items). Generally these listing are the ones that get the least amount of visitors, and most of the time it is because of missing keywords (Product Serial, Manufacture Name...etc) in the title field. Thus, the key is finding listings that contain misspelled keywords or listings that are missing important keywords in the title field. Since the default eBay Search box only searches the title field, you can often increase your chances on finding deals by checking the “Search title and description” check box.