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Once you have created your web site you need to get Ranked by Google and the other search engines, and more importantly, ranked highly in Google and the Search Engine Result Positions SERPs.  Search engine optimization (SEO) has been compared to an art form, and while it is true that due to the changing ranking algorithms of Google and the major search engines it is not an exact science, but there are some tried and tested methods which will help you towards that coveted first page position.