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If you were expecting a strict sum of money in answer to that question, you will be disappointed. But we will try and work out whether there are any guidelines that you can stick to here, as we attempt to answer that difficult question. It’s pretty obvious that no two companies or businesses will have the same internet marketing budget. For one thing every one of them will have a different level of income, so while one may be able to afford thousands of dollars a month, the other might only be able to allocate a few hundred – perhaps even less.