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There are many reasons why even the big companies have turned to this fairly simple marketing tool. Most article directories accept article submissions free of cost. All you need to do it register and then start posting articles. It is also a great way to boost back links to your site. Usually all such directories have a resource box in which you can advertise your site and include a link back to the site. In this way you can increase the number of hits to your site in a very short time. With article marketing you can afford to make mistakes without incurring losses. Since they are free of cost, even if you happen to submit the wrong article or place it