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Anyone who has a website will know that there are certain monetary outgoings involved with having one.  At the very least there is the domain name and hosting to shell out for, even if you decide to create the design yourself. But what about promoting that website?  One of the best ways of finding new customers is to attract their attention via the search engine listings.  This can be done in two ways – you can optimize your site to make sure it is more likely to be revealed higher up in the results.  Or you can pay to make sure that a link to your website appears in the sponsored links at the side of the results page.