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There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue.  However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important things happen on your web page. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they miss these 2 very important partners to a Top Paying Adsense Keywords list.