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As hard as it may be to believe, there are still some businesses that don’t have a web presence. But whatever the reason might be for that, there is no doubt that promoting an offline business online is a good move to make. But why is this? After all, if a business is well established offline why make the move to go online at all?  The answer lies in the type of customers they can attract. A lot of people go directly to the internet when they want to buy something or find some information, purely because it provides a quick and easy way of doing so.