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We’ve all come across viral emails before and there’s no doubt that they appear to be here to stay.  Provided the message is a good one, it takes on a life of its own and is capable of reaching thousands of people in an amazingly short amount of time. But why is this viral effect so good?  Why does it work so well? That’s the beauty of the viral effect of any advertising or promotional message.  It’s that good that when we see it, we instantly have to tell other people about it.  This could happen via emailing someone else, forwarding a message on or simply telling them face to face.