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This Tongue in cheek Article shows how by using 7 Simple Steps Mike Makler Proclaimed and Branded himself The Coolest Guy in the Universe. The steps Mike Makler Used to Brand Himself the Coolest Guy in the Universe and Obtain a Number 1 Page Ranking in Yahoo for the Coolest Guy in the Universe can be used by anyone to create a Brand. just do a Yahoo Search on "the Coolest Guy in the Universe" (don't forget the Double Quotes) and see if Mike Makler is still number 1.