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Building links is an important part of SEO and critical to helping your site rank higher in the search engine results.  However, search engines are getting smarter, and many of the old link building SEO tricks are becoming less and less effective.  More than ever the quality of a link can make a big difference in the impact it has on improving your websites ranking.  In fact, some methods of obtaining links could actually hurt your site.  The following are some of the ways not to obtain links.