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We at www.invision-graphics.com get asked this question allot, how do I improve my page rank in www.Google.com and how do I get spider bots to crawl my web-site?
 
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what’s working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
 
 The key points of using these two Meta Tags, is optimization!