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All small to mid-sized company owners want to know where their dollar is being spent when it comes to computer technology in their organization. The challenge is for them to get the information they need to make the right purchasing decisions. ‘Tell me in English why you think we need this technology in our company?’ That question goes through every company owner’s mind and mouth. Getting the answer that makes sense to them is another story. How can the people in charge of your company understand what the value is of specific technology if their computer support people cannot articulate why it is so important?