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They are totally unaware of those delightful words cognitive dissonance; selective exposure and selective perception. Wonderful words that, however, profoundly affect the meaning of our message and we ignore them at our peril!

However it is the ego that chooses to ignore the word communication, the ego and that other overworked word ‘creativity’, hence the rush to hire, at greater and greater expense the latest creative genius who is going to sell all those wonderful goodies! Utter rubbish!