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Keywords are important plain and simple.  They are the words customers, potential customers and website visitors might use in a search engine to find your information. They help potential customers find the information, products, and services they’re looking for. They help people find your business.  Taking the time to choose the right keywords, the most commonly used keywords, and then setting up your business to highlight those keywords will help drive traffic to your business website. The end result is more traffic and more profits.