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Well perhaps the most stupid of concepts "Word of mouth marketing" is regarded as a better mousetrap…for the life of me I cannot figure out why!

Recently one highly regarded member of the Ad.Community said…"as most other conventional media have lost authority and commercial effectiveness, word of mouth is re-emerging. Whose word do we trust? Each others"!

Whoops, here we go again, setting up the excuses for advertising's failure, this time it is the media, who's next I wonder?