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The huge sums broadcasters pay to land programs and presenters are an indication of the weakness of the media.  For example Channel Five paid £300m over 10 years to land the Australian soap “Neighbors” and poached newsreader Natasha Kaplinsky from the BBC.  And the very source that funds such indiscriminate purchasing behavior is advertising.   And Customers are growing increasingly disenchanted with their overall television experience and dislike TV advertising more than anything else on the box, according to a recent survey.