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People are so focused on promoting their websites on the web nowadays that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—but the point is still valid. Business promotion existed long before the internet. So what methods of marketing in the “real” world can an online business owner apply to the cyber world?