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Whatever it is that you are selling online, there is a simple truth. You
will need to get your offer in front of enough people to be able to make
a single sale. Once you know your conversion rate (that is how many
people you need to put the message in front of to make a single sale)
it is simple enough to calculate how many people need to see your
message for you to achieve the kind of sales and profits you want to
make with that particular online product or service.