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You built your Web site because you care about the subject matter, not because you want to make money off it.  Sure, it would be nice if your ads would generate enough revenue to pay for the hosting fees, but you're not really in it for the money.  All these promises of quick and easy riches from your Web site sound kind of sleazy, and you don't want any part of it.  But you would like to get more people to visit your Web site and read what you have to say.  This article will show you how to promote your Web site without getting all mercenary about it.