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First and formost what is a Blog? A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger."The growth of blog usage over the last year has been incrediable. Blog readership increased from 17% of internet users to 27% in just 9 months. The number of blog authors has increased from 3% in July 2002, 5% at the beginning of 2004, and 7% by late November 2004.