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What happens when you’ve made a cold call and your prospect invites you to make a sales presentation? At this point, you might have a hard time creating a two-way conversation because you’re forced to go in with a canned sales pitch and try to get them to buy your solution. After all, you do believe in your solution don’t you? You can help most people, so all you have to do is show them how. Oh, and in the end, get them to buy. Be sure to ask for that order at the end of your presentation.