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"Ari, whenever someone brings up an objection, I find myself moving into a sales pitch, even when I don't want to," Sherri told me during a recent phone call. "I'm not even sure why I do it. I just want to explain how their objection doesn't really apply, but before I know it, I'm 'selling' again. I know this creates sales pressure, and I know it can push people away -- but I don't know how else to react."
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