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Every day hundreds of thousands new pages appear in the Internet. With the amount of data growing so fast it becomes extremely difficult to find the necessary information. Search engines employ highly sophisticated algorithms to ensure that users receive relevant and authoritative results. But on the other hand webmasters, marketers and Internet business owners struggle to bring their sites to the attention of web users. Search engine optimization, or SEO, is the way to improve the position of a page in search results. But can relevance of the Internet search be damaged by SEO?