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When the ax comes down at Google, there are always big winners and big losers. Recently, we’ve seen the first big algorithm change of the year and many web site owners and their respective sites have fallen, much like the proverbial tree. What was it about their site that was simply too much for the new algorithm to allow anymore searchers to see? Taking a look at their sites (if you can find them) as well as the sites at the top, gives us great insight into the mind of the Google boys and the evidence is clear; the word ontology is not getting the attention in deserves.