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As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. For this reason, doing the wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned from the listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.