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Search engine consultants and website designers are often called in at different times to work on a website development project. Rarely do the two ever work together, which is very unfortunate. With this being the case, many search engine marketing consultants have seen their client's rankings plummet without hope after a website redesign. Vise versa, many designers have seen their exceptionally created and beautiful website designs destroyed by an SEO-focused optimization. This does not have to happen!