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As a web site owner it is important to recognize your target market and make it as simple as possible for your potential customers to find your products or services. Internet users can be impatient, and with no shortage of competition, visitors can quickly lose interest in your web site and move on to the next one in the search results. Now, if you have this particular problem then at least you have traffic going to your web site and it's simply a matter of how to keep your visitors interested. This article will touch on some of the common mistakes I see on web sites.