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If you're new to Internet marketing, all the information you need to make yourself aware of in order to succeed can sometimes become overwhelming. With the way the search engines are constantly changing their search algorithms, SEO or search engine optimization can become a veritable jungle, confusing even the most savvy marketer. But relax. There is help for you in the form of software which helps you focus on those tasks needing to be done in order to rank your website in the top percentile of the search engine results.