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Even when things are going well, we need to make sure that we get and stay motivated. And now, when many are finding the going tough, self-motviation is even more important. Affirmation - often recommended as a way to "turn yourself on" - won't do it. Positive thinking won't do it. You need to start a dialogue with your inner self - because if you can get past your habitual behaviour into your subconscious mind - then, you're on a winner.