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Messenger apps have seen enormous growth over the years. The top four messaging platforms—Facebook Messenger, WeChat, WhatsApp, and Viber—boast of over 3 billion active users per month. This number is bigger than the active users of the top four social networks. It goes without saying that people love these apps, and any marketer should learn how to leverage these platforms to reach their target customers. Thankfully, messenger apps have released several updates to make their platforms friendlier to marketers.
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