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According to Frank Azzolino, President & CEO of aPriori Technologies (www.apriori.com), “There are fundamental differences in the way that decisions are made in the NPI process, (in the process that takes products from the conceptual design phase all the way through production delivery), by using aPriori’s predictive cost assessments vs. more traditional Activity Based Costing (ABC) methods.  ABC applies methods where costs are allocated to production products “after the fact”, (after they have been designed, planned, sourced, and produced.)”