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Often times, (myself included) students will sign up for a study/volunteer abroad program based on a good feeling.  They might see that the description on the program website best fits their desires, they might have been sweet-talked into it by a coordinator working for the program, or they might just figure that all companies are the same and they might as well just pick one and go with it.  All of these sound like reasonable ways to choose an abroad program, but they have been known to backfire.