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Every business person knows that dealing with customers is never easy. Along the course of the business, you will always encounter the kind that can never be pleased. That no matter how good the service you are giving, these customers will always find something unsatisfactory. Although it is a fact that customers are always right, you do have to distinguish between when to give in and when not to. Always surrendering to what your customers want is not good for your business. You have to draw the line. You will do better business when you know how to stand your ground on some important decisions and issues. Also, trying to save the customers from themselves will show how you are looking after their welfare.