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It seems to be in the 80’s generation’s nature to lay emphasis on individual style and pay close attention to the world’s fashion trends. The 80’s generation is a generation of fashion and style. With the highly developed media, rapid flow of information and all kinds of fashion elements filled in life, a “most in” consumption concept is brought into existence. This generation knows much about brands, and has strong brand awareness, they are fond of chasing the fashionable, fresh and cutting-edge consumption tide, and value the product’s ability in showing off and symbolic representation.