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Children are more in tune to today’s marketing mania than most parents realize. The producers of television and radio stations that are geared towards children select and run advertisements that are especially created to attract the attention of this younger audience. Today’s children are more capable of impacting the purchasing decisions of their parents than ever before. Whether it is food, entertainment, or fashion children seem to know what they want and they have no problem letting their parents know, too. Whether they have seen them in the mall, on the Internet, being worn by their favorite music icon or heard about them on the radio, many of today’s fashion-conscious children want their own pair of child ugg boot.