Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and customers won't take notice. Find out the five questions your marketing message should be answering in order to be dynamic and effective.
Your marketing message serves as your message blueprint and will be where you go every time you need to write marketing copy. Learn many of the ways you can use your marketing message to ensure that all your marketing communications say exactly what you want them to say and accurately reflect you and your company.
Viral marketing is a strategy that encourages your business to carry a marketing message via e-mail, and to partner with other businesses, which will attach your marketing message to their emails. This is ultimately another form of collaborative marketing for your company, but one that lends credibility because your message is passed on through other companies.
What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.
All too often companies spend a lot of time and money developing their logo and the graphic look and feel of their promotional materials - important aspects of effective marketing - while giving only cursory consideration to their marketing message - an equally important component to successfully promoting your business. Development of your marketing message should be given at least equal time as development of the graphic elements or what is commonly referred to as the "look and feel". Here is a six step process that will help assure your marketing message will sell.
Any time you utilize promotional goodies, you are sending a message to all who view that solution. Many marketing products continue to communicate your message for months, years, or even decades after they are passed out to guests at events or sales.
You have likely seen the commercials on TV or perhaps even received your fair share of text message solicitations. Undoubtedly, text message marketing can be an effective method of using mobile technology to target your key demographics.
Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly assume that when you talk about marketing, you're speaking of "tactical" marketing, which consists of placing ads, generating leads, sending out mailers and brochures, etc. However, strategic marketing focuses on the message and communication of the message.
Target marketing is a simple philosophy. But there are many complexities to the process as well. Matching the right message with the right audience can produce a marketing home run. The key is addressing the unique needs of each market with a message that resonates. Here’s how ...
Text message marketing is one of the most effective, direct, affordable and personal marketing tools in business today. Compared to direct mail and traditional advertising, marketing, text messaging is much cheaper and more memorable, too. Marketing involves sending text messages, SMS, promotional and marketing text messages to customers and is incredibly easy to use.
How to write a marketing message that will surely capture your prospect's interests
improving your marketing message
Get More Clients With An Effective "Marketing Hook" Everywhere you look today you are exposed to one form of marketing message or another. It might be on a billboard, in a magazine or on the internet and no matter what media you are engaged in at that moment, the message is basically the same; "buy our product or use our service."
An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
Marketing on Facebook is a great way to get your message across to a vast audience that can take your message world wide. The first step in marketing on Facebook is to understand how Facebook works.