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Potential Clients

Bottom line, marketing is all about connection, not about sales.  Because one sale does not make a customer.  To make it truly effective, your overall marketing objective should be establishing rapport and building a relationship with potential clients until they’re ready to become paying clients. 
The creating connection is the keystone to building a relationship that turns potential clients to paying clients requires ongoing communication so comfort and trust develop.  You need to have an Irresistible Free Taste (IFT) and that is a free giveaway you (should) have on every page of your site to make the potential clients want to give you their name and email.
There's always been a question in my intake packet for private clients titled, "What is holding you back or slowing your progress?", as it relates to attracting the clients they need. Having worked with many hundreds of clients over the years, I've seen it ALL. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
Your business website is a critical aspect of being able to start and continue conversations with potential clients. It’s the ultimate self-service window for potential and current clients who come to you interested in your services and/or products. 
One of the best ways to increase your reach to potential clients quickly is by creating a joint venture: forming partnerships with other successful people can skyrocket your exposure to your ideal clients, build your list and help fill your practice.
Do you want to attract potential clients?  Create a valuable giveaway that addresses a problem and provides a quick solution.
As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. 
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.
Learn to avoid the one thing that will turn off potential clients and drive away the clients you already have.
Discover the differences between push and pull marketing. Pull marketing is a very attractive tool to PULL clients to you without working so hard. How would you like to be in front of potential clients at the exact moment they are looking for a solution like yours?
You may automatically think that the answer is yes but do you know why your potential clients may choose your competitors?
To find your most profitable clients, your first small business tactic is to figure out what exactly you have to offer to potential and current clients. If you haven't got a clear understanding of what you have to offer in exchange for what people want, then you'll have a difficult time trying to make a marketing relationship work.
The use of advertising items in promoting is a cost effective, and necessary, way of communicating about your corporate sector to potential clients. The potential problems for firms in the use of promotional items is knowing what type of promo merchandises will get the best results for your organization. Most firms give away marketing goods that are cheap, and are quickly forgotten by the clients.
You need to show your potential clients how to take that first step and you need to make it easy for them...
Don’t let business relationships dry-up and die.  Keep in constant contact throughout your relationship. As soon as you have first contact with a potential client, keep reaching out. Share information they would find helpful. Touch base, check in, and refer them. Keep showing your value to clients.  Your relationship will grow and the like will grow.  Don’t be afraid to put yourself fully into the relationship.  Your clients are people too.  They have families and dreams.  Relating to each other on a personal level will increase the value of the relationship.


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