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I often talk to clients who are not comfortable requesting testimonials. They might feel that testimonials shouldn’t have to be forced, but that they should just come naturally. Sometimes you will get ready-made testimonials from clients, but for the most part, you’re going to have to ask clients to write out their thoughts. 
1. Publish testimonials.Along with your customer testimonials, include testimonials from other respected marketers.
Testimonials carry tremendous weight. Because, other people confirm that you are as good as you say you are.  Testimonials are positive reviews that people tell about your product.  When done rightly, testimonials can tremendously increase your conversion rates.
One of the new FTC guidelines that has received a lot of attention has to do with testimonials. Testimonials are usually in the form of written words, audio, or video, extolling the virtue of some product or service. This could be a problem if it doesn't follow the new guidelines the FTC has set forth effective last December.
Testimonials are not just placards that you can decorate on your website as your clients' gratitude note Though they may fit that bill perfectly, they are much more than being just that! Most business owners don't realize it, but client testimonials can play a crucial role in their conversion process.
Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones.
Boost your marketing messages with testimonials. Without them you will have a tough time getting people to sign up for what you are offering or to part with their money. Treat them like gold. Seek them, collect them and use them at every opportunity. Here's a top ten list of how and when to use testimonials to power up your marketing.
Testimonials when utilized effectively in one's marketing can drastically increase your sales. It is important to know exactly what a testimonial is and how you can get some high quality testimonials. If you want to increase your sales then simply read through this will be pleasantly surprised with the results you can achieve!
The addition of testimonials to sales letters can be one of the right ingredients needed to truly be effective.  You’ll be surprised how genuine testimonials can affect the amount of interest toward your product or service.   
Leveraging testimonials to its advantage is the smartest thing a brand can do for sales lead generation, due to the simple reason that testimonials are a great way of getting customer confidence.
Here's ten POWERFUL ideas to use as a guide when dealing with testimonials.
You want your testimonials to be results-based so as to do the selling for you. This article will show you how.
Incorporating testimonials and positive reviews in your marketing materials such as your winning postcards will inspire people.
Testimonials are a great way to touch your ideal customer and pull them towards your website.  Read this article for essential guidance on doing so.
Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. In this article, Author Wendy Maynard describes the power of testimonials.


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