Online Tagging - Is It Helpful And Useful?

May 22 08:32 2012 Gen Wright Print This Article

Internet tagging is something that google search engine optimization (SEO) professionals routinely do to the posts they make in an effort to catch the attention of readers and grow their brands.

But is it really helpful or useful? The short answer: it depends. You need to be asking yourself what your post is about and what key concepts will show up within it. That means having an understanding that goes well beyond a general topic. Say,Guest Posting for instance, that you are writing a post about mixed martial arts, or MMA, the popular combat sport that is taking the world by storm. Clearly, there are a diversity of directions that your article could go, considering there are multiple organizations, weight classes, and fighters within the sport itself. There is also the question of whether or not you are predicting or previewing a specific show, ranking a weight class of fighters, or doing a spotlight on a personality within the sport itself.

Seeing all these a large number directions before you, it is clear that your tagging, to be effective, will need to consist of more than just "mixed martial arts," "MMA," and "fighting." It will need to include specific terms that are in tune with the focus of the post. And the more that you can put in, the better. To be effective, you may want to slide in anywhere from 6-15 tags. What the tags must do is essentially tell the story of your post, or bring its essence, in one succinct grouping of words. This type of tagging will let interested readers realize what they are getting well in advance and will likely hold their interest once they click through to the page itself. These tags will also inform the google search engines that your content is focused and specific and therefore likely of interest to the people using the engine to discover more information on that particular topic. If you can do these things - and you should be doing these things - then your internet tagging is truly helpful and useful. If it does not, then it will do you little good whatsoever.

Too a large number people trying to make their living in the internet marketing world think that as long as they produce regular content and "go through the motions" of tagging, they've done all they need to do to be effective. Don’t fall in to this trap. If you truly want to stand out, then you need to be specific and informative, and you need to come across as a true expert in the field. With that kind of bulldog determination and tenacity when it comes to tagging your posts, it will be only a matter of time before people realize you as a go to source.

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Gen Wright
Gen Wright

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